# Getting Started

Are you are a marketer looking to create personalized content or a developer integrating Umbraco Engage into your infrastructure? This section offers essential articles on configuring the system, understanding its features, and optimizing it for your needs.

{% content-ref url="for-marketers-and-editors" %}
[for-marketers-and-editors](https://docs.umbraco.com/umbraco-engage/16.latest/getting-started/for-marketers-and-editors)
{% endcontent-ref %}

{% content-ref url="for-developers" %}
[for-developers](https://docs.umbraco.com/umbraco-engage/16.latest/getting-started/for-developers)
{% endcontent-ref %}

## Umbraco Training

Umbraco HQ offers a specialized training course on using Umbraco Engage to enhance data-driven marketing. The course covers server-side analytics, A/B testing, and personalization, aimed at marketers and content editors who want to improve user experiences directly within Umbraco.

Explore the [Engage for Marketers Training Course](https://umbraco.com/training/courses/engage-for-marketers/) to learn how to use profiling and personas to strengthen your digital strategy and increase conversions.