> For the complete documentation index, see [llms.txt](https://docs.umbraco.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.umbraco.com/umbraco-engage/17.latest/developers/personalization.md).
# Personalization
The personalization provided by Umbraco Umbraco Engage is built so users can personalize the content or layout of any page without programming skills from the UI.
One of the most common situations for implementing personalization is because you want to serve specific content to your users.
Groups of visitors are identified through segments, consisting of requirements to be met. This segment information is used to customize the user's experience through Applied Personalization.
The following articles cover common methods for implementing personalized content on your website.
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