# Marketers and Editors - [Introduction](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/introduction.md): The Marketers and Editor section contains knowledge and tools required to leverrage Umbraco Engage effectively. - [The Umbraco Engage Section](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/introduction/the-umbraco-engage-section.md): Explore the Engage section to access Analytics, A/B Testing, and global settings for Umbraco Engage. - [Workspace Views](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/introduction/workspace-views.md): Discover how the Workspace Views enhance each node with different features for improved content management. - [The Umbraco Engage Cookie](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/introduction/the-umbraco-engage-cookie.md): Learn how the Umbraco Engage cookie works and how the functionality can be tested. - [Analytics](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics.md): Explore the Analytics section of Umbraco Engage to view collected data, client classifications, and options for extending data collection. - [What is measured by default](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics/what-is-measured-by-default.md): Learn what Umbraco Engage tracks before any additional configuration is added. - [Client-side Events](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics/client-side-events-and-additional-javascript-files.md): Learn about what scripts can be used to connect with other data-gathering tools. - [Types Of Clients](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics/types-of-clients.md): Learn more about how Umbraco Engage distinguishes between bots and real visitors. - [Campaigns](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics/campaigns.md): Discover the Campaigns tab in Umbraco Engage to track UTM-parameterized campaigns and analyze their performance metrics. - [Device Type](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics/device-type.md): Explore the Device Type report in Analytics to analyze visitor distribution across desktop, tablet, and mobile devices. - [Location](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics/location.md): Learn about what localization data is tracked and how you can view it. - [Referral Traffic](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics/referral-traffic.md): Examine the Referral Traffic report in Analytics to track visits from external sources and view detailed referral paths. - [Forms](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics/forms.md): Learn how data from Umbraco Forms is tracked with Umbraco Engage. - [Videos](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics/videos.md): This article describes what data is tracked from videos on your website. - [Scroll Heatmap](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics/scroll-heatmap.md): Learn how you can use the Scroll Heatmap in Umbraco Engage to gather data on the behaviour of your visitors. - [Google Analytics vs Umbraco Engage](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics/google-analytics-vs-umbraco-engage.md): Learn more about the difference between how Umbraco Engage and Google Analytics measure traffic in your website. - [Search Terms](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/analytics/search-terms.md): Track and analyze search terms entered by visitors on your website to gain insights into user behavior and improve site content. - [A/B Testing](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing.md): Umbraco Engage offers multiple ways for performaing A/B tests on your website. Learn more about each option and how to configure them in this section. - [What is A/B testing](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing/what-is-ab-testing.md): Learn how A/B testing helps optimize your website by comparing different versions to improve performance, integrated seamlessly with Umbraco Engage. - [Types of A/B Tests](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests.md): Get an overview of the available types of A/B tests you can run with Umbraco Engage. - [Single-page A/B Test](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/single-page-ab-test.md): Umbraco Engage provides the option to set up A/B testing on individual pages. This article covers how and when to use this type of test. - [Multiple Pages Test](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/multiple-pages-test.md): Umbraco Engage provides the option to run A/B tests across multiple pages. This article covers how and when to use this type of test. - [Document Type Test](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/document-type-test.md): Umbraco Engage enables running A/B tests on pages using a specified Document Type. This article covers how and when to use this type of test. - [Split URL Test](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing/types-of-ab-tests/split-url-test.md): Umbraco Engage enables running A/B tests on different versions of a page. This article covers how and when to use this type of test. - [Setting up the A/B Test](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing/setting-up-the-ab-test.md): To set up an A/B test in Umbraco Engage you need to go through a series of steps. Learn more about the required configuration is required for initating a test. - [Previewing an A/B Test](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing/previewing-an-ab-test.md): When running A/B tests using Umbraco Engage it recommended to preview the test before running it. Learn how this is done. - [Monitor the A/B Test](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing/monitor-the-ab-test.md): Umbraco Engage provides the ability to continuously monitor the A/B tests you are running on your website. It is recommended to disable tests that perform poorly. - [A/B Test Distribution Algorithm](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing/ab-test-distribution-algorithm.md): Umbraco Engage distributes visitors randomly across the different variants of your A/B tests. - [Front end Rendering](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing/front-end-rendering.md): Umbraco Engage takes care of applying the correct styles to the pages part of your A/B tests. - [Finish an A/B Test](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/ab-testing/finish-an-ab-test.md): When the A/B test has enough data for a statistically complete picture, Umbraco Engage will notify you. You can also end the test at any time. - [Personalization](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/personalization.md): Personalization is one of the key features within Umbraco Engage. In a fully integrated way you can personalize the experience of each of your visitors within Umbraco. - [Creating a Segment](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/personalization/creating-a-segment.md): Discover how to create and manage segments to personalize the website experience for specific visitor groups. - [Setting up Personalization](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/personalization/setting-up-personalization.md): In this article we are going to set up some personalization for our segments. - [Cockpit Insights](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/personalization/cockpit-insights.md): This article explains how to use the Umbraco Engage cockpit to verify tracking and understand personalization in your analytics. - [Implicit and Explicit Personalization](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization.md): Umbraco Engage uses both the concept of implicit and explicit personalization. - [Setting up the customer journey](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-the-customer-journey.md): To setup implicit personalization within Umbraco Engage you can setup a specific customer journey for your website. - [Personas](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-personas.md): To set up implicit personalization within Umbraco Engage you can set up personas for your website. - [Implicit Personalization scoring explained](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/implicit-personalization-scoring-explained.md): In Umbraco Engage you can personalize the website experience of any visitor based on implicit scoring. - [Content Scoring](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/content-scoring.md): As soon as you have set up a persona and a customer journey step in Umbraco Engage you can start scoring the content of your website. - [Campaign Scoring](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/campaign-scoring.md): Campaigns are one of the ways to create a implicit scoring for personalization. By setting up campaigns correctly you can assign points to personas or customer journeys. - [Referral Scoring](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/referral-scoring.md): In this section we explain how you can create Referral groups and score referrers in these groups. - [Profiling](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/profiling.md): Explore how the Profiles section helps track visitor sessions, manage profiles, and differentiate between identified and unidentified visitors. - [Profile detail](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/profiling/profile-detail.md): Discover how to analyze visitor profiles, including insights on engagement metrics, potential, personas, and detailed activity tracking. - [External profile data](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/profiling/external-profile-data.md): Umbraco Engage does not provide a built-in way to add additional data to a profile. You can store the data in any format and in any way. - [Reporting](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/reporting.md): You should continuously monitor personalization on your website to make adjustments where needed. - [Settings](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/settings.md): Explore how to configure and manage various aspects of Umbraco Engage to tailor the platform for marketers and editors. - [Goals](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/settings/setting-up-goals.md): Learn how to set up and implement goals to effectively measure the success of your optimization strategies. - [IP Filtering](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/settings/ip-filtering.md): You might want to exclude the traffic from specific IP addresses. - [Configuration](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/settings/the-configuration-file.md): Here you have an overview of all configured settings of Umbraco Engage. - [Permissions](https://docs.umbraco.com/umbraco-engage/marketers-and-editors/settings/permissions.md): Manage workspace views and access on Document Types. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. 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