# Content Apps

In the Content section of Umbraco, you will see the Umbraco nodes. Most of them will relate to a specific page in your website. If you have installed the Umbraco Engage, each Umbraco node will have three extra Content Apps.

![Umbraco content nodes with Engage content apps](https://1498851568-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeiQnEGdbGIoA0IQ3nJUK%2Fuploads%2Fgit-blob-ee51b88a14f8fe1a72bac2a22bd5f812a3f2997c%2FEngage-content-apps-v16.png?alt=media)

## Analytics

If you navigate to a node, you will see the Analytics content app. If you open the Content App, the Analytics data of this specific node is loaded.

![Viewing the Analytics content app for a specific node](https://1498851568-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeiQnEGdbGIoA0IQ3nJUK%2Fuploads%2Fgit-blob-8400c6149a396f31da757d8a1a10ed973e03ad3e%2FAnalytics-v16.png?alt=media)

## A/B Tests

The A/B Tests content app allows you to test your Umbraco node within the splitview functionality. Every Document Type can be A/B tested:

![Using the A/B testing content app to test splitview functionality](https://1498851568-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeiQnEGdbGIoA0IQ3nJUK%2Fuploads%2Fgit-blob-cc064c1957afcd5c1081686f9d06247a312c5b8c%2FAB-Tests-v16.png?alt=media)

## Personalization

The Personalization content app allows you to score a specific page based on the customer journey and persona (for implicit content scoring).

![Personalization content app for scoring a page](https://1498851568-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeiQnEGdbGIoA0IQ3nJUK%2Fuploads%2Fgit-blob-02e7e6b759e285e0db5e5da9c5f390900dfdee47%2FPersonalization-v16.png?alt=media)

It also allows you to set up personalized variants for each node.

![Setting up personalized variants for each Umbraco node](https://1498851568-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeiQnEGdbGIoA0IQ3nJUK%2Fuploads%2Fgit-blob-014ce944c56e0445a96fc38371b3b1ccb6aa6d27%2FPersonalized-variants-v16.png?alt=media)

## Managing the access to content apps

In the **Settings** section, navigate to **Engage** -> **Configuration** and select the **Permissions** tab. Here you can manage which Document Types the content apps are displayed on, and which Umbraco user groups can access them. They can be managed per Document Type and per user group

![Document Type Permissions in the Settings section](https://1498851568-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeiQnEGdbGIoA0IQ3nJUK%2Fuploads%2Fgit-blob-6bb40af951d1ade761f1b5fe793f67c9f3db04a6%2Fengage-content-apps-doc-type-permissions.png?alt=media)

![User group Permissions in the Settings section](https://1498851568-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FeiQnEGdbGIoA0IQ3nJUK%2Fuploads%2Fgit-blob-dce41b5237aac3ffb2c6ee677bddf0c4000e5844%2Fengage-content-apps-user-group-permissions.png?alt=media)