In this section we explain how you can create Referral groups and score referrers in these groups.
Create a Referral group:
Assign a score to your Personas and/or Journey.
Save your Referral Group
Go to the Unscored referral tab
Assign a referrer to your newly created group.
By default, the score will be assigned when the referrer matches the whole URL (in this case facebook.com/mycompany/products). It is also possible to assign the score on the entire domain (That is facebook.com).
Tick the 'Score on domain only' checkbox.
You have now created Referral groups and score referrers in your groups.