The Marketers and Editor section contains knowledge and tools required to leverrage Umbraco Engage effectively.
This section covers topics such as an introduction to the platform, its components, personalization, reporting, and more.
Explore the Umbraco Engage section to access Analytics, A/B Testing, Personalization, Profiling, Reporting and global settings.
Discover how the Content Apps enhance each node with different features for improved content management.
Umbraco Engage uses a cookie to collect visitor data on your Umbraco website. Learn more about how it works in this section.
The Profiling section helps track visitor sessions, manage profiles, and differentiate between identified and anonymous visitors.
The Settings section provides insights on excluding the traffic from specific IP addresses, setting up and implementing goals, and much more.
Discover how the Content Apps enhance each node with different features for improved content management.
In the Content section of Umbraco, you will see all Umbraco nodes and most of them will relate to a specific page in your website. If you have installed the Umbraco Engage each Umbraco node will have three extra Content Apps.
If you navigate to a node you will see the Analytics content app. If you open the Content App the Analytics data of this specific node is loaded.
The A/B testing content app will allow you to test your Umbraco node within the splitview functionality. Every Document Type can be A/B tested:
The Personalization content app allows you to score a specific page based on the customer journey and persona (for implicit content scoring).
It also allows you to setup personalized variants of each node.
In the Engage -> Settings section, you can manage which Document Types the content apps are displayed, and which Umbraco user groups can access them. They can be managed per Document Type and per user group
Learn how the Umbraco Engage cookie works and how the functionality can be tested.
When visiting a website with Umbraco Engage installed you will get a unique cookie. This cookie allows for relating different page visits or sessions to the same visitor. It will also continuously serve the same variant of an A/B test.
By default the Umbraco Engage cookie has the name umbracoEngageAnalyticsVisitorId. You can change the name in the configuration file.
The Umbraco Engage cookie:
Is a first-party cookie. This means it is set by the website itself and can only be used by the website itself. The cookie will not track you across the whole internet on all kinds of websites (like Facebook and LinkedIn).
Sets the HttpOnly flag.
Sets the Secure flag.
Is initialized with an expiry date of 365 days (depending on the settings in the configuration file) and has a sliding expiration. That means that if you revisit the website after 30 days, the cookie will reset and expire 365 days after that visit.
To test whether the A/B test is working and distributes the different variants you can use the A/B test preview functionality. Delete the Umbraco Engage cookie to become a new visitor to the website and you can test whether it works .
Consult your browser settings to learn how to delete the cookie.
By default, all modules are initiated at the first-page request. If you want to override this behavior, read the documentation about the different module permissions.
Explore the Engage section to access Analytics, A/B Testing, and global settings for Umbraco Engage.
When you install Umbraco Engage, a new section called Engage is automatically enabled in the Umbraco backoffice.
If you do not see the Engage section, it is likely that you have not been granted access to it. You can set up access in the Users section of Umbraco. If the Engage or Users section is not visible, ask your administrator for assistance.
In the Engage section, you will find subsections, each providing insights into a specific feature of Umbraco Engage.
Currently, the available sections are:
Analytics: The most important feature of Umbraco Engage where all data is collected.
A/B Testing: Set up new projects and start A/B testing directly.
Personalization: Implement your marketing strategy and set up your personalizations.
Profiling: See how visitors engage with your site.
Reporting: See how your optimizations contribute to your goals.
Settings: View and configure global settings used throughout Umbraco Engage.
On the dashboard, you can view the current version of the Umbraco Engage installed and see how the license is configured.
