> For the complete documentation index, see [llms.txt](https://docs.umbraco.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.umbraco.com/umbraco-engage/tutorials/tutorials.md).

# Overview

Umbraco Engage is a versatile tool that allows you to collect and use data to create different variants of your website content.

Use the tutorials in this section to learn how Umbraco Engage works and set up specific scenarios on your website.

## [How to Get Started with Personalization](/umbraco-engage/tutorials/how-to-get-started-with-personalization.md)

Learn the foundational steps to personalize your website content by defining your target audience, scoring content, building segments, collecting data, and creating personalized experiences.

## [How To Create a Persona](/umbraco-engage/tutorials/how-to-create-a-persona.md)

Discover how to define and set up personas in Umbraco Engage to tailor your content to specific audience segments.

## [Create a Personalized Pop-up in 5 minutes](/umbraco-engage/tutorials/create-a-personalized-popup-in-5-minutes.md)

Quickly set up a targeted popup for your website visitors using Umbraco Engage's segmentation and personalization features.

## [How to set up an A/B Test](/umbraco-engage/tutorials/set-up-your-first-ab-test.md)

Learn the steps to plan, create, configure, and launch an A/B test on your Umbraco website to optimize performance.

## [Marketing Resources](/umbraco-engage/tutorials/marketing-resources.md)

Access ready-to-use templates for topbars, popups, and exit-intent popups to enhance your website's marketing efforts without developer assistance.

## Umbraco Training

Umbraco HQ offers a specialized training course on using Umbraco Engage to enhance data-driven marketing. The course covers server-side analytics, A/B testing, and personalization, aimed at marketers and content editors who want to improve user experiences directly within Umbraco.

Explore the [Engage for Marketers Training Course](https://umbraco.com/training/courses/engage-for-marketers/) to learn how to use profiling and personas to strengthen your digital strategy and increase conversions.


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