# How to Create a Persona

## Introduction

Before setting up a Persona, it is recommended to read the [Personas article](/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/setting-up-personas.md) in the **Implicit and Explicit Personalization** section.

Below you can find some resources on how to define a persona:

* [How to create a Persona in five steps](https://www.figma.com/resource-library/how-to-create-a-persona/) by Figma

Once you have defined your persona, you can create it in Umbraco Engage.

## Creating your Personas

To create your Personas in Umbraco Engage, follow the steps below:

1. Go to the **Engage** menu in the top navigation.
2. Go to **Personalization** in the Umbraco Engage menu.

<figure><img src="/files/a1dnQC0efVwGM7yFyZts" alt=""><figcaption></figcaption></figure>

3. Go to **Personas** in the menu under **Personalization**.

<figure><img src="/files/BGllFtd9qETcO761lS5g" alt="Personas menu."><figcaption><p>Personas menu.</p></figcaption></figure>

4. Click **Add New Persona Group**.

<figure><img src="/files/LlQMRmMOCpPTmUdov1Cc" alt=""><figcaption></figcaption></figure>

5. Add the details for the **Persona Group.**
   1. Add a **Title.**
   2. Add a **Description.**
   3. Set the[ Advanced settings](#advanced-persona-group-parameters) to fit your needs.

<figure><img src="/files/Z03FPgmvLEuSVZ4l1MXD" alt=""><figcaption></figcaption></figure>

6. Click **Create persona group**.
7. Click **Add persona** to add a new Persona.
   1. Add a **Title/Name** to the Persona.
   2. Add a **description** of the Persona.
   3. Select a **Color** for the Persona.
   4. Select an **image** for the Persona
      * You can upload your own image or use one of the default ones.

<figure><img src="/files/FDKzx1sD8ci4k88Fg2tm" alt=""><figcaption></figcaption></figure>

7. Click **Add Persona**.

You have now set up your personas and can score your [content](/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/content-scoring.md), [campaigns](/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/campaign-scoring.md), and [referrals](/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/referral-scoring.md) against these personas.

## Advanced persona group parameters

If you want to tweak the working of the persona scoring in-depth, you can go to the advanced settings of a persona group.

Here you have the option to set different parameters:

* **Threshold value**. This threshold value needs to be reached before a persona can become active. In this case, a persona needs to have 25 points at least before a visitor can be this persona.
* **The minimal deviation**. This setting specifies the minimal deviation between the persona with the highest and second-highest scores. This can be specified in an absolute value or a percentage.
* **The minimal deviation percentage**. The percentage specifies the minimum difference between the highest and second-highest scores before a Persona becomes active. In this case, the difference between the first and second persona should be at least 25%.
* **The absolute value deviation**. The absolute value specifies the minimum difference between the highest and second-highest scores before a persona becomes active.
* **The expiration type**. Specify whether the implicit persona scoring expires. This can be set to 'never' when it does not expire or can be set to a number of days or sessions.
* **The maximum points to score**. Specify the maximum number of points that can be scored per persona per item.

By adjusting these settings, you can tweak the performance of the Umbraco Engage algorithm.


---

# Agent Instructions: Querying This Documentation

If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.

Perform an HTTP GET request on the current page URL with the `ask` query parameter:

```
GET https://docs.umbraco.com/umbraco-engage/tutorials/how-to-create-a-persona.md?ask=<question>
```

The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.

Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.