Profile detail

Discover how to analyze visitor profiles, including insights on engagement metrics, potential, personas, and detailed activity tracking.

In the Profiles section, you can access specific visitor profiles, which contain two sections: Insights and Activity.

Insights

The insights section provides an overview of the visitor.

Insight section overview.

Here, you can see:

• The date of the visitor's first session on the website,

• The date of the visitor's last activity,

• The number of sessions,

• The number of page views,

• The time spent on the website, and

• The total engaged time.

You can also view any goals triggered by this visitor.

Profile Potential

Profile Potential.

Umbraco Engage will also show the potential of the profile based on the engagement time and when the profile was last active.

By default, a profile is considered active if the profile has visited the website in the last 30 days.

By default, a profile is considered engaged when the engagement time of the visitor was higher than 300 seconds in the last 3 sessions.

Calculated Persona & Customer Journey Phase

Within the profile, you can see all personas and customer journeys that you have set up within Umbraco Engage. Each persona and customer journey phase displays a score. You can see if Umbraco Engage has assigned a persona or journey phase to this visitor. In the below example, you see that the Umbraco Engage has assigned the persona "Data & Privacy officer" to this visitor.

Assigned phase.

Assigned phase.

Activity Tab

In the Activity tab, you can view all the activity of this visitor.

Activity tab.

For each session, you can see:

• An icon indicating whether Umbraco Engage enriched the visitor's experience (blue icon for A/B Test variant or personalized variant; grey icon if not).

• The timestamp when the session was recorded.

• Which device type was used.

• The number of pages that were visited in this session.

• The duration of the session.

• How long the person was engaged.

• The number of goals that were triggered.

• The events that were triggered.

• On which page the session started.

• From which website the visitor came into your website.

By clicking on a row, you can access more detailed information about that session.

Detailed session information.

You will see:

• The visited page.

• The time of visit.

• The time on page.

• The engaged time on page.

• The scroll depth on that page.

• The number of goals that were triggered.

• The number of recorded events.

• The variant of the page is displayed to the visitor.

• The operating system, browser, and (anonymized) IP address are used.

• An icon indicating whether the visitor saw a personalized or A/B tested variant of the page.

Finally, you can drill down into the activity on a specific page:

drill down into the activity on a specific page.

Here, you can see:

• When the visitor started their visit on the page.

• When the maximum scroll depth was reached.

• When the visit ended.

• When goals were triggered.