Exploring the Umbraco Products

Explore the unique features and use cases of Umbraco products to find the perfect fit for your project needs.

Embarking on a journey with Umbraco can be an exciting process. At Umbraco, we understand that choosing the right tool for your project can be overwhelming, given the variety of products available. We are here to help you navigate through the different product options so you can find the best fit for your needs.

Let's explore the typical stages of using Umbraco:

1. Getting Started with Umbraco CMS

Begin by familiarizing yourself with Umbraco CMS, its features, and its capabilities. Umbraco CMS is an open-source .NET content management system (CMS) designed for building websites and web applications. Read more about Umbraco CMS or if you want to try it out head on to the Umbraco CMS Documentation.

All Umbraco products are based on the Core of the Umbraco CMS. We've got a short introduction video that will help you dive in to the Umbraco CMS world.

Umbraco CMS Video


Umbraco CMS is an open-source software released under the MIT License. It is free to install, setup, and host for yourself. For more information, see the Umbraco Source Code License site.

Case Study

The Council of the European Union wanted to replace its outdated CMS with one that would streamline content publishing and translation across multiple languages.

Using Umbraco CMS, they developed a solution that facilitated rapid content creation and multilingual translation, meeting the Council's requirements while minimizing time and effort.

Read the Case Study to know how the Council of the European Union successfully utilized Umbraco CMS to modernize their content management system.

2. Choosing Hosting: Umbraco Cloud vs. On-Premise

Once, you have installed Umbraco locally, it's time to start building websites. Let's talk about where your Umbraco masterpiece will live. You've got options!

Umbraco Cloud

You can opt for Umbraco Cloud for a managed hosting solution. Umbraco Cloud is a hosting and development platform designed to streamline the process of building and managing Umbraco CMS projects.

Read more about Umbraco Cloud or if you want to try it out head on to the Umbraco Cloud Documentation.


You can take a 14 day free trial of Umbraco Cloud with no obligation to purchase a subcription.

For more information on the details and features of each pricing plan, see the Umbraco Cloud Pricing site.

Case Study

Cab Engine leverages Umbraco Cloud's Baseline feature to empower clients, facilitating quicker launches, seamless user experiences, and effortless updates through their Cab Chassis product.

Read the Case Study to know how Umbraco Cloud's Baseline feature offered a centralized solution and integrated development environment for seamless project evolution.

On-Premise Hosting

You can host your Umbraco CMS website on your own servers . For more information, see the Hosting an Umbraco project and Get a good grip on the best Umbraco hosting options! articles.

3. Discover the possibilities of Headless CMS

Ready to take your website to the next level? Say hello to the world of headless CMS - Umbraco Heartcore. A headless CMS is where the backend content management capabilities are decoupled (or "headless") from the frontend presentation layer. It focuses solely on content creation, storage, and distribution through APIs.

Umbraco Heartcore provides developers with the flexibility to deliver content across various channels and platforms through APIs. With the use of APIs, the content is then delivered to any device or platform. This is while maintaining the correct structure, allowing for faster development and delivery of digital experiences.

Read more about Umbraco Heartcore or if you want to try it out, head on to the Umbraco Heartcore Documentation.


You can take a 14 day free trial of Umbraco Heartcore with no obligation to purchase a subcription.

For more information on the details and features of each pricing plan, see the Umbraco Heartcore Pricing site.

Case Study

Aardman - the renowned animation studio, embraced Umbraco Heartcore, a headless CMS, to streamline their content creation and distribution processes.

By implementing a headless CMS, Aardman decoupled the content management and presentation layers, allowing them to manage content centrally while delivering it to multiple frontend channels through APIs.

Read the Case Study to know how Umbraco Heartcore empowered Aardman to create engaging experiences for different platforms, from websites and mobile apps to smart TVs and voice assistants.

4. Enhance your site with DXP (Digital Experience Platform)

Whether you're creating a website, launching an e-commerce store, or building a custom application, Umbraco has you covered every step of the way.

Below, you can find the available Umbraco Add-On Products for digital experience:


Umbraco Forms is designed to simplify the process of creating and managing web forms within the Umbraco CMS environment. It empowers users to build interactive forms without the need for coding knowledge, enhancing user engagement and data collection capabilities.

Read more about Umbraco Forms or if you want to try it out head on to the Umbraco Forms Documentation.


Umbraco Forms is free to try out on your local machine with limitations of some features. You can read more about what is included in a license on the Licensing page.

Umbraco Forms is included in Umbraco Cloud and Umbraco Heartcore (standard plan and above) subscriptions. If you are using Umbraco Cloud or Umbraco Heartcore, you do not need to pay for an Umbraco Forms license.

Case Study

The Legal Ombudsman needed a complete overhaul of their website as well as an online complaints form. The organization had to ensure that its online forms comply with the UK Government Design System (GDS).

Read the Case Study to know how Umbraco Forms, hosted on Umbraco Cloud, maintains GDS compliance while securely storing forms data in a Cosmos database on Azure within a UK datacentre, meeting storage requirements.

5. Use Case Scenario using Umbraco Products and Add-On Products

In this section, we will build an online presence with some of Umbraco's products and add-on products. Let's assume:

  • Company Profile: John Doe Enterprises is a growing e-commerce company specializing in handmade jewelry. They aim to expand their online presence, enhance customer engagement, and streamline their business operations.

  • Solution Overview: John Doe Enterprises has decided to leverage various Umbraco products and add-on products to achieve their goals effectively.

Below you can find a journey on how John Doe Enterprises can use the different Umbraco Products and add-on products:

With Umbraco's flexible architecture, John Doe can customize his website's design and functionality according to his specific requirements, ensuring a unique and engaging user experience.

John Doe can host his Umbraco-powered website on Umbraco Cloud for hassle-free deployment, scalability, and maintenance. He can take advantage of Umbraco Cloud's built-in features, such as automatic updates, backups, and multiple environments, to ensure his website's reliability and performance.

John Doe can utilize Umbraco Forms to create and manage interactive and dynamic forms on his website. He can use forms for collecting customer inquiries, feedback, and orders, streamlining the communication and order processing workflows.

John Doe can integrate Umbraco Commerce to leverage its robust features, including product catalog management, order processing, and payment gateways, to create a seamless online shopping experience for their customers.

By leveraging some of Umbraco's products and add-on products, John Doe Enterprises successfully builds a comprehensive online presence, enhancing customer engagement, and streamlining their business operations, positioning themselves for sustainable growth and success in the competitive e-commerce market.

6. Testimonials and Resources

Below you can find a list of Testimonials and other resources to see how Umbraco and its products are used in real life:

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