Umbraco Engage
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13.latest (LTS)
13.latest (LTS)
  • Umbraco Engage Documentation
  • Release Notes
  • Support
  • Installation
    • System Requirements
    • Installation
    • Licensing
    • Verify your Engage installation
  • Upgrading
    • Upgrade Umbraco Engage
    • Version specific Upgrade Notes
    • Migrate from uMarketingSuite
  • Getting Started
    • Getting Started
    • For Marketers and Editors
      • Cockpit
      • Marketing Resources
    • For Developers
      • Infrastructure sizing
      • Load Balancing and CM/CD Environments
      • Content Delivery Network recommendations
      • Cockpit
      • Content Security Policy nonce configuration
      • Troubleshooting installations
  • Marketers and Editors
    • Introduction
      • The Umbraco Engage Section
      • Content Apps
      • The Umbraco Engage Cookie
    • Analytics
      • What is measured by default
      • Client-side Events
      • Types Of Clients
      • Campaigns
      • Device Type
      • Location
      • Referral Traffic
      • Forms
      • Videos
      • Scroll Heatmap
      • Google Analytics vs Umbraco Engage
      • Search Terms
    • A/B Testing
      • What is A/B testing
      • Types of A/B Tests
        • Single-page A/B Test
        • Multiple Pages Test
        • Document Type Test
        • Split URL Test
      • Setting up the A/B Test
      • Previewing an A/B Test
      • Monitor the A/B Test
      • A/B Test Distribution Algorithm
      • Front end Rendering
      • Finish an A/B Test
    • Personalization
      • Creating a Segment
      • Setting up Personalization
      • Cockpit Insights
      • Implicit and Explicit Personalization
        • Setting up the customer journey
        • Personas
        • Implicit Personalization scoring explained
        • Content Scoring
        • Campaign Scoring
        • Referral Scoring
    • Profiling
      • Profile detail
      • External profile data
    • Reporting
    • Settings
      • Goals
      • IP Filtering
      • Configuration
      • Permissions
  • Developers
    • Introduction
      • Dataflow Pipeline
        • Data Collection
        • Data Storage
        • Data Parsing
        • Reporting
      • The Umbraco Engage Cookie
        • Module Permissions
      • Performance
    • Analytics
      • Request tracking
      • Bot detection
      • Capture location data
      • Extending forms
      • Video tracking
      • Scroll Heatmap
      • Client-side events
        • Additional measurements with analytics scripts
        • Bridging Library for Google Analytics
        • Bridging Library for Google Tag Manager
        • Google Analytics Blocker Detection
        • Create your own events
      • Extending Analytics
        • Getting the Correct IP Address
        • Sending data to the GTM Datalayer
    • A/B testing
      • Retrieving A/B test variants in C#
    • Personalization
      • Implement your own segment parameters
      • Retrieve segment information from code
      • Add custom scoring
    • Profiling
      • External Profile Data
    • Reporting
    • Settings
      • Custom goals scoring
      • Configuration
    • Headless
      • Using the Engage API
      • Headless Example
  • Security and Privacy
    • Security and privacy
    • Retention periods of data
    • Anonymization
    • GDPR & EU regulation
      • How to become GDPR compliant using cookiebot
    • How it works
  • Tutorials
    • Overview
    • How to Get Started with Personalization
    • How to Create a Persona
    • Create a Personalized Popup in 5 minutes
    • How to set up an A/B Test
    • Marketing Resources
      • Generic Topbar Template
      • Generic Popup Template
      • Generic Exit Intent Popup Template
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On this page
  • Insights
  • Profile Potential
  • Calculated Persona & Customer Journey Phase
  • Activity Tab

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  1. Marketers and Editors
  2. Profiling

Profile detail

Discover how to analyze visitor profiles, including insights on engagement metrics, potential, personas, and detailed activity tracking.

PreviousProfilingNextExternal profile data

Last updated 7 months ago

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In the Profiles section, you can access specific visitor profiles, which contain two sections: Insights and Activity.

Insights

The insights section provides an overview of the visitor.

Here, you can see:

  • The date of the visitor's first session on the website,

  • The date of the visitor's last activity,

  • The number of sessions,

  • The number of page views,

  • The time spent on the website, and

  • The total engaged time.

You can also view any goals triggered by this visitor.

Profile Potential

Umbraco Engage will also show the potential of the profile based on the engagement time and when the profile was last active.

By default, a profile is considered active if the profile has visited the website in the last 30 days.

By default, a profile is considered engaged when the engagement time of the visitor was higher than 300 seconds in the last 3 sessions.

Calculated Persona & Customer Journey Phase

Activity Tab

In the Activity tab, you can view all the activity of this visitor.

For each session, you can see:

  • An icon indicating whether Umbraco Engage enriched the visitor's experience (blue icon for A/B Test variant or personalized variant; grey icon if not).

  • The timestamp when the session was recorded.

  • Which device type was used.

  • The number of pages that were visited in this session.

  • The duration of the session.

  • How long the person was engaged.

  • The number of goals that were triggered.

  • The events that were triggered.

  • On which page the session started.

  • From which website the visitor came into your website.

By clicking on a row, you can access more detailed information about that session.

You will see:

  • The visited page.

  • The time of visit.

  • The time on page.

  • The engaged time on page.

  • The scroll depth on that page.

  • The number of goals that were triggered.

  • The number of recorded events.

  • The variant of the page is displayed to the visitor.

  • The operating system, browser, and (anonymized) IP address are used.

  • An icon indicating whether the visitor saw a personalized or A/B tested variant of the page.

Finally, you can drill down into the activity on a specific page:

Here, you can see:

  • When the visitor started their visit on the page.

  • When the maximum scroll depth was reached.

  • When the visit ended.

  • When goals were triggered.

Within the profile, you can see all and that you have set up within Umbraco Engage. Each persona and customer journey phase displays a score. You can see if Umbraco Engage has assigned a persona or journey phase to this visitor. In the below example, you see that the Umbraco Engage has assigned the persona "Data & Privacy officer" to this visitor.

personas
customer journeys
Insight section overview.
Profile Potential.
Assigned phase.
Assigned phase.
Activity tab.
Detailed session information.
drill down into the activity on a specific page.
Insight section overview.
Profile Potential.
Assigned phase.
Assigned phase.
Activity tab.
Detailed session information.
drill down into the activity on a specific page.