Profiling

Explore how the Profiles section helps track visitor sessions, manage profiles, and differentiate between identified and unidentified visitors.

The Profiles section offers an overview of all the visitors that visited your website. To access the profiles section, navigate to Engage > Profiles.

Profiles section

This section provides an overview of all visitors:

Profiles Overview

At the top, the total number of visitors that visited your website is displayed. You can also see how many visitors are identified versus unidentified.

The New profiles (last 30 days) chart shows how many profiles were added in the last 30 days. The Profile growth (last 365 days) graph shows how the number of profiles has grown over the past year.

The table lists the individual profiles.

Identified versus Unidentified Profiles

As long as there is no data of a visitor, this profile is called "Unidentified". If a visitor does not give consent to be identified, they remain "Unidentified".

However, once a visitor logs in (via Umbraco's Members section) or submits an Umbraco Form (requires the Forms add-on), they become an "Identified Profile." For example: If you see a visitor name in the Profiles table it is because the visitor has logged in as a member.

Profiles Overview

Table view of Profiles Overview

The Profiles table displays all visitors to the website, showing:

• Whether the visitor was identified or unidentified

• The number of sessions of the visitor

• The number of pageviews within those sessions

• The first session that the visitor had on the website

• The last session of the visitor

• The number of goals triggered by the visitor

• The total value of the goals

Finally, you can see a blue or a grey icon at the beginning of the row. A grey icon indicates that Umbraco Engage did not enrich the visitor's experience. A blue icon indicates that Umbraco Engage enriched the visitor's experience by showing an A/B test variant or a personalized version.

Filtering the Results

It is possible to filter the profiles table by clicking the Filter button.

Filtering the profiles overview using the filter button

You can filter by:

• Excluding unidentified or identified profiles

• Excluding high-potential profiles

• A minimum number of completed goals

• A minimum goal value

• The period the profiles were active

• Segment

• Member name

For more details, click Show profile in a specific profile's row. For more information, see the Profile Detail article.

Filtering Options