Profiling
Explore how the Profiles section helps track visitor sessions, manage profiles, and differentiate between identified and anonymous visitors.
Last updated
Explore how the Profiles section helps track visitor sessions, manage profiles, and differentiate between identified and anonymous visitors.
Last updated
The Profiles section offers an overview of all the visitors that visited your website. Access the profiles section by navigating to the Engage section and then to the Profiles subsection in the topmenu.
This section provides an overview of all visitors:
At the top, the total number of visitors that visited your website (in this case in total 25.521 profiles) is displayed. You can also see how many visitors are identified versus unknown.
The graph in the middle shows the number of new identified visitors over the last 30 days.
Below that there is an overview of the profiles per month.
As long as we have no data of a visitor we will call this profile "Anonymous". If a visitor does not give consent to be identified, they remain "Anonymous".
However, once a visitor logs in (via Umbraco's Members section) or submits an Umbraco form, they become an "Identified Profile." For example: In the above screenshot you see "Jeffrey Schoemaker". We see this name because this visitor has logged in as the member "Jeffrey Schoemaker" at a moment in time.
The overview table displays all visitors to the website, showing:
Whether the visitor was anonymous or identified
The number of sessions the visitor had
The number of pageviews within those session
The first session that the visitor had on the website
The last session that the visitor had
The number of goals triggered by the visitor
The total value the goals had
Finally, you can see a blue or a grey icon at the beginning of the row. A grey icon indicates that Umbraco Engage did not enrich the visitor's experience. A blue icon indicates that Umbraco Engage enriched the visitor's experience by showing an A/B test variant or a personalized version.
It is possible to filter the overview of profiles by clicking the filter button at the top of the profiles overview.
You can filter by:
Anonymous or Identified profiles.
Profiles with a "High potential"
Profiles with more than X conversions
Profiles with more than X total value achieved by triggered goals
Specific date ranges
For more details, click Show profile in a specific profile's row. For more information, see the Profile Detail article.
