Umbraco Engage
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13.latest (LTS)
13.latest (LTS)
  • Umbraco Engage Documentation
  • Release Notes
  • Support
  • Installation
    • System Requirements
    • Installation
    • Licensing
    • Verify your Engage installation
  • Upgrading
    • Upgrade Umbraco Engage
    • Version specific Upgrade Notes
    • Migrate from uMarketingSuite
  • Getting Started
    • Getting Started
    • For Marketers and Editors
      • Cockpit
      • Marketing Resources
    • For Developers
      • Infrastructure sizing
      • Load Balancing and CM/CD Environments
      • Content Delivery Network recommendations
      • Cockpit
      • Content Security Policy nonce configuration
      • Troubleshooting installations
  • Marketers and Editors
    • Introduction
      • The Umbraco Engage Section
      • Content Apps
      • The Umbraco Engage Cookie
    • Analytics
      • What is measured by default
      • Client-side Events
      • Types Of Clients
      • Campaigns
      • Device Type
      • Location
      • Referral Traffic
      • Forms
      • Videos
      • Scroll Heatmap
      • Google Analytics vs Umbraco Engage
      • Search Terms
    • A/B Testing
      • What is A/B testing
      • Types of A/B Tests
        • Single-page A/B Test
        • Multiple Pages Test
        • Document Type Test
        • Split URL Test
      • Setting up the A/B Test
      • Previewing an A/B Test
      • Monitor the A/B Test
      • A/B Test Distribution Algorithm
      • Front end Rendering
      • Finish an A/B Test
    • Personalization
      • Creating a Segment
      • Setting up Personalization
      • Cockpit Insights
      • Implicit and Explicit Personalization
        • Setting up the customer journey
        • Personas
        • Implicit Personalization scoring explained
        • Content Scoring
        • Campaign Scoring
        • Referral Scoring
    • Profiling
      • Profile detail
      • External profile data
    • Reporting
    • Settings
      • Goals
      • IP Filtering
      • Configuration
      • Permissions
  • Developers
    • Introduction
      • Dataflow Pipeline
        • Data Collection
        • Data Storage
        • Data Parsing
        • Reporting
      • The Umbraco Engage Cookie
        • Module Permissions
      • Performance
    • Analytics
      • Request tracking
      • Bot detection
      • Capture location data
      • Extending forms
      • Video tracking
      • Scroll Heatmap
      • Client-side events
        • Additional measurements with analytics scripts
        • Bridging Library for Google Analytics
        • Bridging Library for Google Tag Manager
        • Google Analytics Blocker Detection
        • Create your own events
      • Extending Analytics
        • Getting the Correct IP Address
        • Sending data to the GTM Datalayer
    • A/B testing
      • Retrieving A/B test variants in C#
    • Personalization
      • Implement your own segment parameters
      • Retrieve segment information from code
      • Add custom scoring
    • Profiling
      • External Profile Data
    • Reporting
    • Settings
      • Custom goals scoring
      • Configuration
    • Headless
      • Using the Engage API
      • Headless Example
  • Security and Privacy
    • Security and privacy
    • Retention periods of data
    • Anonymization
    • GDPR & EU regulation
      • How to become GDPR compliant using cookiebot
    • How it works
  • Tutorials
    • Overview
    • How to Get Started with Personalization
    • How to Create a Persona
    • Create a Personalized Popup in 5 minutes
    • How to set up an A/B Test
    • Marketing Resources
      • Generic Topbar Template
      • Generic Popup Template
      • Generic Exit Intent Popup Template
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On this page
  • Identified versus Anonymous Profiles
  • Profiles Overview
  • Filtering the Results

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  1. Marketers and Editors

Profiling

Explore how the Profiles section helps track visitor sessions, manage profiles, and differentiate between identified and anonymous visitors.

PreviousReferral ScoringNextProfile detail

Last updated 6 months ago

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The Profiles section offers an overview of all the visitors that visited your website. Access the profiles section by navigating to the Engage section and then to the Profiles subsection in the topmenu.

This section provides an overview of all visitors:

At the top, the total number of visitors that visited your website (in this case in total 25.521 profiles) is displayed. You can also see how many visitors are identified versus unknown.

The graph in the middle shows the number of new identified visitors over the last 30 days.

Below that there is an overview of the profiles per month.

Identified versus Anonymous Profiles

However, once a visitor logs in (via Umbraco's Members section) or submits an Umbraco form, they become an "Identified Profile." For example: In the above screenshot you see "Jeffrey Schoemaker". We see this name because this visitor has logged in as the member "Jeffrey Schoemaker" at a moment in time.

Profiles Overview

The overview table displays all visitors to the website, showing:

  • Whether the visitor was anonymous or identified

  • The number of sessions the visitor had

  • The number of pageviews within those session

  • The first session that the visitor had on the website

  • The last session that the visitor had

  • The number of goals triggered by the visitor

  • The total value the goals had

Finally, you can see a blue or a grey icon at the beginning of the row. A grey icon indicates that Umbraco Engage did not enrich the visitor's experience. A blue icon indicates that Umbraco Engage enriched the visitor's experience by showing an A/B test variant or a personalized version.

Filtering the Results

It is possible to filter the overview of profiles by clicking the Filter button at the top of the profiles overview.

You can filter by:

  • Anonymous or Identified profiles.

  • Profiles with a "High potential"

  • Profiles with more than X conversions

  • Profiles with more than X total value achieved by triggered goals

  • Specific date ranges

As long as we have no data of a visitor we will call this profile "Anonymous". If a visitor to be identified, they remain "Anonymous".

For more details, click Show profile in a specific profile's row. For more information, see the article.

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Profile Detail
Profiles section
Profiles Overview
Table view of Profiles Overview
Filtering the profiles overview using the filter button