It’s possible that the assets that are within the context of your web page are not even visible to the user. It's therefore wasteful to load these resources. A technique for this is to add a lazy loading flag to images, videos, or iframes that are
below the fold. By doing this they are only loaded when they come into the browser's viewport.
Again, we can expand on this technique to only load assets based on interaction. So, whilst the video might be visible to the user they have not decided to play the video. There is then no need to load its resources. By introducing some
onclickevents, we can only load what’s necessary when the user clicks the play button. Other examples where this could be applied would be for chatbots or external maps.