# Referral Scoring

1. Go to **Engage** -> **Personalization** -> **Referral Scoring**.
2. Click **Add referral group**.

![Create referral group.](/files/knE1sZRWQcPNVUuZT3K1)

3. Assign a score to your **Personas** and/or **Available customer journeys**.

![Create referral group.](/files/K8LgbhGbsk8O4WW87Quq)

4. Click **Save and close**
5. Go to the **Unscored referrals** tab
6. Click **Assign**.

![Unscored referrals tab.](/files/HsCUqI2V74dFwExBsD5H)

By default, the score will be assigned when the referrer matches the whole URL (in this case **facebook.com/mycompany/products**). It is also possible to assign the score on the entire domain (That is **facebook.com**).

7. Select the score type. For example, **Score this specific URL**.

![Assign referral](/files/nQh3TVb6MSdYAJkGXqjA)

8. Click **Save**.

You have now created Referral groups and scored referrers in your groups.


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