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Referral Scoring

In this section we explain how you can create Referral groups and score referrers in these groups.

  1. Create a Referral group:

Create referral group.
Create referral group.

  1. Assign a score to your Personas and/or Journey.

Assign score.
Assign score.

  1. Save your Referral Group

  2. Go to the Unscored referral tab

  3. Assign a referrer to your newly created group.

Assign referrer.
Assign referrer.

By default, the score will be assigned when the referrer matches the whole URL (in this case facebook.com/mycompany/products). It is also possible to assign the score on the entire domain (That is facebook.com).

  1. Tick the 'Score on domain only' checkbox.

Tick the 'Score on domain only' checkbox
Tick the 'Score on domain only' checkbox.

You have now created Referral groups and score referrers in your groups.

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