Umbraco Engage
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13.latest (LTS)
13.latest (LTS)
  • Umbraco Engage Documentation
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    • System Requirements
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    • Verify your Engage installation
  • Upgrading
    • Upgrade Umbraco Engage
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    • Getting Started
    • For Marketers and Editors
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    • For Developers
      • Infrastructure sizing
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      • Content Delivery Network recommendations
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  • Marketers and Editors
    • Introduction
      • The Umbraco Engage Section
      • Content Apps
      • The Umbraco Engage Cookie
    • Analytics
      • What is measured by default
      • Client-side Events
      • Types Of Clients
      • Campaigns
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      • Forms
      • Videos
      • Scroll Heatmap
      • Google Analytics vs Umbraco Engage
      • Search Terms
    • A/B Testing
      • What is A/B testing
      • Types of A/B Tests
        • Single-page A/B Test
        • Multiple Pages Test
        • Document Type Test
        • Split URL Test
      • Setting up the A/B Test
      • Previewing an A/B Test
      • Monitor the A/B Test
      • A/B Test Distribution Algorithm
      • Front end Rendering
      • Finish an A/B Test
    • Personalization
      • Creating a Segment
      • Setting up Personalization
      • Cockpit Insights
      • Implicit and Explicit Personalization
        • Setting up the customer journey
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        • Implicit Personalization scoring explained
        • Content Scoring
        • Campaign Scoring
        • Referral Scoring
    • Profiling
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  • Developers
    • Introduction
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      • The Umbraco Engage Cookie
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      • Performance
    • Analytics
      • Request tracking
      • Bot detection
      • Capture location data
      • Extending forms
      • Video tracking
      • Scroll Heatmap
      • Client-side events
        • Additional measurements with analytics scripts
        • Bridging Library for Google Analytics
        • Bridging Library for Google Tag Manager
        • Google Analytics Blocker Detection
        • Create your own events
      • Extending Analytics
        • Getting the Correct IP Address
        • Sending data to the GTM Datalayer
    • A/B testing
      • Retrieving A/B test variants in C#
    • Personalization
      • Implement your own segment parameters
      • Retrieve segment information from code
      • Add custom scoring
    • Profiling
      • External Profile Data
    • Reporting
    • Settings
      • Custom goals scoring
      • Configuration
    • Headless
      • Using the Engage API
      • Headless Example
  • Security and Privacy
    • Security and privacy
    • Retention periods of data
    • Anonymization
    • GDPR & EU regulation
      • How to become GDPR compliant using cookiebot
    • How it works
  • Tutorials
    • Overview
    • How to Get Started with Personalization
    • How to Create a Persona
    • Create a Personalized Popup in 5 minutes
    • How to set up an A/B Test
    • Marketing Resources
      • Generic Topbar Template
      • Generic Popup Template
      • Generic Exit Intent Popup Template
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  1. Marketers and Editors
  2. A/B Testing

Types of A/B Tests

Get an overview of the available types of A/B tests you can run with Umbraco Engage.

PreviousWhat is A/B testingNextSingle-page A/B Test

Last updated 5 months ago

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Three different types of A/B tests are available:

  • to test a specific page within Umbraco.

  • A way to test at the same time.

  • Test an entire and all of the pages using this type.

  • . This enables you to select two or multiple pages and serve one of these URLs per visitor.

The A/B tests are set up within an Umbraco context. You can reuse properties that are already created. Umbraco Engage is also aware of the structure of your website and concepts like Document Types.

When setting up the A/B test, you can select the type of test you want to set up.

A Single-Page test can only be started in the A/B test and not from the Engage .

Content App
section
Single-page tests
multiple pages
Document Type
Split URL testing
When you set up an A/B test you have to choose which type of test you want to use.