# Setting up the A/B Test

Setting up an A/B test in Umbraco Engage requires no code or need for any external tooling.

Starting A/B tests can be done in two ways:

* Initiate a Single Page, Multiple Page, or Document Type test via the Content App on the specific page,
* Initiate Multipage and Document Type tests via the Engage section.

## Set up the test

Open the Umbraco content tree and select the A/B tests Content App on the page.

![You can find the A/B Tests Content App on each of the content items in the Content section.](/files/iGTjBpMl6KTXtUDp5EGP)

Make sure that you have access to the Content App. [These permissions can be specified](/umbraco-engage/marketers-and-editors/settings/permissions.md) per Document Types or User Groups.

When you open the Content App you will have an overview of all the A/B tests that are running or finished. You also have the option to **Create a new test**.

![Use the A/B Tests Content App to get an overview of running tests and create new ones.](/files/uYKVBNxgoiqrcNEh5xFt)

## Configure the A/B test

When you start a new test you will have to specify the following:

* The title of the test.
* Which testing project it should be part of.
* Write a description/hypothesis.

After that, you need to specify which goal you want to measure, as it is all about optimizing for this goal. Set the audience that you want to include in the test.

As a final step, you have to specify the type of test and set up the specific test. It is also possible to preview your variant from here.

![An overview of all the configuration options available when setting up an A/B test.](/files/Pjni3YoOR2pWlE2izKMI)

## Launching the A/B test

Once you have set everything up the test is ready to go. You can preview the final variants and check if everything set up correct.

If that is the case you can start the test immediately, or schedule it for later.

![Launch the test right away, or schedule it to start at a later point.](/files/PsrennOORnoiGwPleK21)


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