Content Scoring

As soon as you have set up a persona and a customer journey step in Umbraco Engage you can start scoring the content of your website.

Each Umbraco node can be scored against personas and the customer journey.

To do this navigate to a node in Umbraco and open the content app "Personalization" on that node:

Open personalization on content node.

You can navigate to the tab "Content scoring" to score this Umbraco page. Writting your content for a specific set of personas you can assign a score that will be added to this persona or customer journey step.

Set up the score and save the scoring.

In the example the persona "Data & Privacy officer" will get 10 points and the "Marketer" will get 5 points when they read this Umbraco node.

Set up content scoring.