# Content Scoring
Each Umbraco node can be scored against personas and the customer journey.
To do this navigate to a node in Umbraco and open the content app "**Personalization**" on that node:
You can navigate to the tab "**Content scoring**" to score this Umbraco page. Writing your content for a specific set of personas you can assign a score that will be added to this persona or customer journey step.
Set up the score and save the scoring.
In the example below, the persona "**Developer**" will get **10 points** and the "**Product Manager**" will get **5 points** when they read this Umbraco node.
Set up content scoring.
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# Agent Instructions: Querying This Documentation
If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question.
Perform an HTTP GET request on the current page URL with the `ask` query parameter:
```
GET https://docs.umbraco.com/umbraco-engage/marketers-and-editors/personalization/implicit-and-explicit-personalization/content-scoring.md?ask=
```
The question should be specific, self-contained, and written in natural language.
The response will contain a direct answer to the question and relevant excerpts and sources from the documentation.
Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.
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