Umbraco Engage
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13.latest (LTS)
13.latest (LTS)
  • Umbraco Engage Documentation
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    • System Requirements
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    • Verify your Engage installation
  • Upgrading
    • Upgrade Umbraco Engage
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  • Getting Started
    • Getting Started
    • For Marketers and Editors
      • Cockpit
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    • For Developers
      • Infrastructure sizing
      • Load Balancing and CM/CD Environments
      • Content Delivery Network recommendations
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  • Marketers and Editors
    • Introduction
      • The Umbraco Engage Section
      • Content Apps
      • The Umbraco Engage Cookie
    • Analytics
      • What is measured by default
      • Client-side Events
      • Types Of Clients
      • Campaigns
      • Device Type
      • Location
      • Referral Traffic
      • Forms
      • Videos
      • Scroll Heatmap
      • Google Analytics vs Umbraco Engage
      • Search Terms
    • A/B Testing
      • What is A/B testing
      • Types of A/B Tests
        • Single-page A/B Test
        • Multiple Pages Test
        • Document Type Test
        • Split URL Test
      • Setting up the A/B Test
      • Previewing an A/B Test
      • Monitor the A/B Test
      • A/B Test Distribution Algorithm
      • Front end Rendering
      • Finish an A/B Test
    • Personalization
      • Creating a Segment
      • Setting up Personalization
      • Cockpit Insights
      • Implicit and Explicit Personalization
        • Setting up the customer journey
        • Personas
        • Implicit Personalization scoring explained
        • Content Scoring
        • Campaign Scoring
        • Referral Scoring
    • Profiling
      • Profile detail
      • External profile data
    • Reporting
    • Settings
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      • Configuration
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  • Developers
    • Introduction
      • Dataflow Pipeline
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        • Reporting
      • The Umbraco Engage Cookie
        • Module Permissions
      • Performance
    • Analytics
      • Request tracking
      • Bot detection
      • Capture location data
      • Extending forms
      • Video tracking
      • Scroll Heatmap
      • Client-side events
        • Additional measurements with analytics scripts
        • Bridging Library for Google Analytics
        • Bridging Library for Google Tag Manager
        • Google Analytics Blocker Detection
        • Create your own events
      • Extending Analytics
        • Getting the Correct IP Address
        • Sending data to the GTM Datalayer
    • A/B testing
      • Retrieving A/B test variants in C#
    • Personalization
      • Implement your own segment parameters
      • Retrieve segment information from code
      • Add custom scoring
    • Profiling
      • External Profile Data
    • Reporting
    • Settings
      • Custom goals scoring
      • Configuration
    • Headless
      • Using the Engage API
      • Headless Example
  • Security and Privacy
    • Security and privacy
    • Retention periods of data
    • Anonymization
    • GDPR & EU regulation
      • How to become GDPR compliant using cookiebot
    • How it works
  • Tutorials
    • Overview
    • How to Get Started with Personalization
    • How to Create a Persona
    • Create a Personalized Popup in 5 minutes
    • How to set up an A/B Test
    • Marketing Resources
      • Generic Topbar Template
      • Generic Popup Template
      • Generic Exit Intent Popup Template
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  • The Data
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  1. Marketers and Editors
  2. Analytics

Videos

This article describes what data is tracked from videos on your website.

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Last updated 5 months ago

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Umbraco Engage gathers video statistics for the following types of videos:

  • HTML5 videos (videos provided via the <video> element)

  • Embedded YouTube videos

Make sure the embed URL contains ?enablejsapi=1 as part of the full URL to enable tracking. The src property of the iframe should be something like: https://www.youtube.com/embed/&lt;CODE&gt;?enablejsapi=1.

The is loaded for this purpose.

  • Embedded Vimeo videos

The is loaded for this purpose.

The Data

For the videos, the following information is gathered:

  • Video URL

  • Video name

    • For YouTube and Vimeo the name can be retrieved.

    • For HTML5 we record the file name.

  • Total Time Watched (seconds)

  • Total Percentage Watched

  • In Viewport

    • True if the video was in the user's viewport.

  • Watched

    • True if the video played for at least 1 second.

Apart from the metadata above we also track actions performed on the video player. These actions are:

Action
Description

Autoplay

If the video was started automatically.

Play

When the video starts playing.

Pause

When the video is paused.

Resume

When the video is resumed from a Paused state.

Ended

When the video is ended.

Seek

When a seek operation is performed.

The Report

By collecting this data, you can visualize different reports about the videos. You will find these reports in the Videos tab of the Analytics section.

Here you find all the videos that are displayed on the website. For each video you can see the following:

  • How often was the video played?

  • The total playtime of the video.

  • The average video playtime of the video.

From here you can also drill down on a specific video to see more details about that video. You can do that by clicking on the video itself.

You see how often the video was started and paused, how often it was resumed, and how often visitors sought within the video.

https://www.youtube.com/iframe_api
https://player.vimeo.com/api/player.js
Reports in the Videos tab of the Analytics section
View detailed analytics for a specific video